Green Marketing
Gaining Commercial Advantage from Environmental Responsibility
To ensure that you gain maximum benefit from your environmental investment, we offer a range of green marketing services through our Chartered Marketer consultants.
The benefits of green marketing include:
- Access to new markets and target groups
- Displaying social and environmental responsibility
- Creation of positive and well substantiated messages
- Enhanced brand value
- Engagement with key stakeholders
- Support in winning and retaining business
- Opportunity to innovate and develop products and services
Green Marketing Audit:
Environmental activity should not be approached as an isolated work stream of the company. The organisations that benefit most from their environmental undertakings are those who give full consideration to their market, competitors and other stakeholders (employees, clients, customers, suppliers, interest groups, regulators etc.). Using this awareness, with environmental improvement as a point of differentiation and innovation, organisations can carefully position themselves to gain maximum advantage.
The service used to help organisations identify what opportunities and risks the environment brings to them is known as a Green Marketing Audit. It is a process which uses primary and secondary research, thorough analysis and best practice marketing techniques to pull together a clear picture of where the organisation is currently and where it could be, through effectively using green marketing to engage the different parties. The results can then be incorporated into future marketing planning and executed to deliver a range of commercial and social benefits.
Product and Service Development
Green Innovation – developing your products and services to reduce their environmental impact and demonstrate this as they are bought to market. This includes interventional activity, such as empowering the end-users to take responsibility in the ‘usage’ and ‘disposal’ stages of the lifecycle.
Customer and Stakeholder Communications
We help clients deliver communications for a vast array of environment related opportunities. Examples include communications to engage employees, connecting with the local community using corporate social responsibility (CSR) activity, promotional campaigns to target customers, responses to requests for information, formalised CSR reporting and much more.
Whatever the objective, we follow a strict procedure to avoid ‘greenwash’ and the publicity risks that this brings organisations, through ensuring all communications are sincere, transparent and in line with promotional best practice. For a consistent brand message, any materials produced or promotional channels used are developed in ways that will minimise environmental impact.
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For more information about how green marketing could help your business to create, interest, engagement and sales, call us today on 01280 812 909. We can provide you with a free initial consultation.