Archive for the Green Marketing Category

Tender Support Service: Environmental & Sustainability Criteria

Friday, December 10th, 2010

Does the work you are tendering for require sustainability and environmental responsibility?

There is a fair chance that it will:

• Many ‘blue chip’ corporates with environmental management systems and Corporate Social Responsibility reporting will ask suppliers to demonstrate green credentials in a tender
• The EU and UK ‘Green Public Procurement’ (GPP) policy aims to have at least 50% of all public sector tenders incorporating environmental impact and sustainability as criteria by 2010. State spending accounts for 53% of the overall UK GDP (Daily Mail, 2010), so demonstrating green credentials in tenders could be worth a lot to you.

If such a policy impacts on your tenders, there are two ways of looking at the requirement:

The first approach:  What do I need to be compliant with the environmental and sustainability sections of the tender?

The second approach: How can I use good environmental and sustainability practice as a way to differentiate myself against the competition, demonstrate superior value and innovate to win the tender?

E Advantage can support you with either of these approaches but we major towards the second approach – we help organisations to gain competitive advantage from environmental responsibility.

How do we give your tender an environmental advantage?

Well the first step is to meet with you, to understand your circumstance, current practices and areas we could support you with. This takes the form of a brief ‘health check’, a free, informal discussion where introduce ourselves in more detail, ask a set of revealing questions and provide clear advice on moving forwards.

Once commissioned, we would complete some or all of the following tasks, depending on the context of your business:

Stage 1 – Analysis:

We will complete a short, structured and independent study of the current environmental management arrangements, any variances from the tender requirements and best practice.

We will review environmental policy, communication and current approaches to tenders, alongside competitor benchmarking and customer analysis, to identify areas for potential development. We have Chartered Marketers in the team for this very purpose.

Together, these items form a solid base for substantiating current status and recommending the most appropriate courses of action.

 Stage 2 – Implementation:

The recommendations from the analysis, once agreed with you, are then put in to action. These may include developing management systems, reducing impacts in areas, green innovation and sustainability communications. We can then pull the appropriate messages into the relevant sections of the tender document with full confidence.

Where necessary, our marketers can support the wider development of the tender documentation and campaign, with sustainable printing  and ensuring it best represents the value you have to offer the client. We can be involved as much or as little as you require.

If you want your tender to give you an environmental advantage, or you’re about to request tenders from suppliers and want to understand what you should be looking out for, give E Advantage a call today on 01280 812 909 for your free introductory meeting.

E Advantage bring a unique environmental tender support service to the market through leveraging skills in the following areas:

• Energy and environmental management systems
• Energy assessment and certification
• Environmental consultancy
• Green marketing and sustainability communications
• Strategic marketing and sales, with Chartered Marketers

To find out more about our services, call our friendly team on 01280 812 909

Tags: Environmental and Sustainability Tender Support Services

Posted in Environmental Advantage, Environmental Management System (EMS), Environmental Tender Support Service, Green Marketing